Archive for November, 2011

5 Surefire Ways To Ruin Any Website

Owning a website gives you certain rights. For example, you have the right to plaster your URL all over the doors and windows of your SUV in hopes that someone in one of the 7 cars you pass on the way to work will get the urge to visit your website and spend gobs of money. You own the website-this is your right. You also have the right to post pictures of your family, friends, pets, and other totally uninteresting images all over your website after all it’s yours. One of the biggest rights you have as a webmaster is the right to make your website successful (and profitable) or to run it into the ground like a 737 missing both engines and landing gear. For those of you who despise online success and frown upon the wealths of cyberspace I have compiled a list of 5 ways to ruin any website.

1. Make Your Website As Cluttered As Possible

Nothing makes visitors leave quicker than a cluttered website that is hard to navigate around. So if you want people to flee from your site like it’s a rabid wolf then be sure to put as much junk as you can on the homepage. Then make the links to the rest of the website hard to find. Be sure to have lots and lots of pictures, forms, banners and pop-ups as well. All the relevant information should be well hidden, and the main focus should appear to be the countless programs you want visitors to sign up for. That should keep any pesky visitors from ever coming back.

2. Never Update Your Website

If someone were to visit your website today and then come back 6 months from now they should see the same information. Nothing should be updated. This will let them know that you care nothing about the website and that you have nothing new to offer them. The next time they see a listing for your website they won’t even bother to visit. Great!

3. Never Ever Advertise

Advertising cost money and it might draw some good targeted traffic to your website. So be sure to never advertise. You can just keep promoting your website through those same tired free programs that you have been using for years. This should bring you little or no traffic, and the traffic that does come won’t be your target audience so they’re almost certain to leave without spending a dime. Awesome!

4. Always Sell A Crappy Product

Selling good products online can get you a good reputation. A good reputation can get you repeat sales and new customers. You don’t want all this hassle. So find the worst products you can and sell them exclusively. This should damage your reputation to the point where no one wants to bother buying from your site. Be sure to lie about your product too. This will further ruin any kind of credibility you may have.

5. Never Respond To Any Questions

If someone emails you with a question about your website or products on your website, Do Not Reply. Replying could be considered courteous and businesslike. You don’t want to come off that way. It’s better to just delete any emails from people who were interested enough in your website to take the time to email. Hopefully this will drive them to one of your competitors websites and out of your hair.

There you have it folks. Five great ways to ruin any website. So don’t blame me if you don’t follow these tips and you become an online success story. I’ve done all I can to try and help out. And now, if you’ll excuse me, I’ve got to write down the URL that’s airbrushed on the hood of this Ford Explorer beside me…

2 Things Your Ecommerce Website Must Have

Online shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers and of course, earn big money online.

There is a very bright future for ecommerce websites. As long as there are needs that should be met, there will be customers. For ecommerce website owners, earning money online can be so easy. If people need your products and services, your website will stay alive as long as you want.

Online Competition For Ecommerce Websites

Because of the increasing numbers of online shoppers, there is a need for more ecommerce websites. The problem, however, is that there seem to be several ecommerce websites now. A lot of business persons have answered the call to sell something online. This makes online competition very tough.

Just think about this, if you sell health and beauty products online, there are hundred more several websites like yours. They also offer the same products and services. If there is one customer looking for a health product, he has a hundred choices to choose from. So how can you increase your website’s chance of getting that customer?

Plan Ahead And Market Your Ecommerce Website

This is one thing that most ecommerce website owners do not completely understand. Most of them think that once they have set up their websites, they don’t have to do anything anymore. They will just sit and wait for sales. This may be true ages ago, but with the tough competition now, if you don’t do anything, you won’t get any sales.

Ecommerce websites need two things to consider. First is planning and the second is marketing. Before setting up the website, there must be a thorough planning first. In planning, you must consider the target market, budget, design and other factors that will affect the overall performance of the website.

Second is website marketing. After you have set up your website, you need to work on a marketing campaign. Through marketing, you can make your website more popular and visible to your target market. There are several web marketing options which you can use. The choice of the web marketing option depends on the need of your website.

Remember not to stop working on your website after the set up. If you stop working on it, the sales will also stop. Continually market your website for continuous sales.

6 More Tips For Raising Your Search Engine Rankings

Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.

1. Site Navigation

The navigation menu that appears on your website should include your page’s titles if possible. Also, your sites navigation should be consistent and on every page so that not only people may easily navigate your site, but search engine spiders as well.

2. Choose Less Popular Keywords

Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.

3. Choose Related Links

Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.

4. Update Your Content

You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.

5. Don’t Oversubmit

You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don’t use a whole slew of submitting software.

6. Subscribe To and Read Search Engine Relevant News.

Always be on a look out for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.

When it comes to massive profitability, high search engine rankings can’t be beat. Keep on top of the game and you will be happy you did.